The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter.
It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience.
Many of our subscribers have the words marketing, advertising, sales and/or public relations in their tittles. These are people who have worked with video before but are perhaps looking for new approaches and technologies to better engage an audience. Other subscribers are business owners who are rethinking their current marketing budgets and considering how video might play a role. There are also hundreds of other people who just want to see what a bunch of video geeks will come up on a monthly basis.
Each issue will have a theme that we will explore in a thoughtful way. This theme will be expanded to our network of experts in supporting areas like SEO (Search Engine Optimization), Social Media and Web Development/Design. These experts will be given a platform to add their 2 cents on the theme to help make this newsletter even more robust.
Ok… so you will also get a simple overview of the past month in the world of Mad Bear Productions — complete with news and snippets from our blog.
In future issues, we will perform product tests that will range from cameras to codecs to delivery platforms. The “Experience” will always be a mix of video and text but the content in the video and text will never be the same because while video and text support each other they serve different purposes.
We hope you enjoy and share the “Mad Bear Experience” with your friends and colleagues!
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