Thankful for Video
<header>The Holidays are all about connecting. Think about most of your favorite memories. Do most of them involve sitting around the table exchanging stories. You know, pass the potatoes and…
Video Authenticity
<p style="text-align: left;">Emotions. Everyone’s got them. There is no doubt about it, emotions drive action. That sentiment is as true in our personal lives as it is in business. When…
How long should my video be?
<p>Look to the left. Now to the right. Are you alone? No one has to know the answer to this question. This is a moment of truth. How many times…
The Power of the Preview
<p>They can be the source of angst, excitement, irritation or joy. In no more than two minutes, previews have the ability to make us feel an array of emotions. Video…
The Ins and Outs of YouTube: Helpful Tips on Using the Internet’s Largest Video Platform.
<div class="post_text"> <p>Imagine you walk into a restaurant you’ve been dying to try. You’ve read the reviews. Your friends rave about it. You’re starving. Game on. You reach for the…
In Video We Trust for Sales
<p class="m_2757662522319044441gmail-p3">As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is <i>trust</i>. You could argue…
Video Strategy Part 2 — Distribution
<p>So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame…
Video Strategy: Part 1 (Content)
<div class="entry-content"> <p>I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So…
A Feeling I Get
<p>Not too long ago I pulled off the impossible. A surprise party. Months and months of covert planning, secret phone calls and shady behavior all came together for one purpose: A Reaction. It…
Online Video Drives Cross Country Move
<p>By Melea Seward</p> <p>Last month, I moved 3,000 miles across the country. Well, 2,910 miles really, but who’s counting?</p> <p>In February I started researching and in the span of about…