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video production Tag

A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the

Two Guest Experts: Peggy Dau is the founder of MAD Perspectives (Yes… another “Mad” company). Her company guides businesses on how to use social media to create an audience and generate leads. Zach Smith is the founder of Analog Method. His company designs and programs web applications to generate business success. Ladies first …. so here is Peggy talking about using video in social media: Social Media is about

The team at Mad Bear Productions is constantly searching for and testing tools to enhance the engagement and management of our videos. So, here are three new options to consider: Givit – ever want to send video in an email but were stymied by the 25 megabyte limit? That is where Givit comes in… you can upload files to the Givit server and then deliver/share the

My first piece was featured on Monday, March 19th on Streaming Media Producer, an offshoot of the online video powerhouse Streaming Media that gives video content producers tools and techniques to better their craft. Streaming Media is a well respected industry magazine in the online video community and to be featured as a contributor is truly an honor. From my discussion with the editor, this will

Exciting news in the world of Mad Bear Productions. We just found out that we won a Telly Award for the the video we did for PeriClean: A Brushless Toothbrush (check out the official news release here). The video received the award in the “Internet/Online Video – Infomercial” category. Our goal was to make it more than just an “Infomercial” and this award suggests we

For those of you who haven’t heard about it or had a chance to watch all 30 minutes… Kony 2012 is a campaign to bring a man (Joseph Kony) to justice. Within a week, this video got more than 75 million YouTube hits and millions more on Vimeo. More exposure than years of conventional news coverage combined. There are so many fascinating discussion points but here

The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience. Many of our subscribers have