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Video SEO From Blue Fly Web Marketing

Written by Robert Weil (Blue Fly Web Marketing)

When most people think about video SEO, they think about getting their video out there. We are going to take a slightly different spin. We believe video can help you with your SEO efforts in 2 ways:

1) Google likes sites that have video

2) if/when you get videos into the search results, your organic listing in the search results will stand out…

People’s eyes will be drawn to the video link. That means more real estate in Search Engine Results and increases click-through rate.

  • Make sure your video title, description tags are keyword friendly and save video file name and URL in keyword friendly manner. For example, if you are trying to optimize for “How to install a dishwasher”, then make that the title of your video and write a description using “How to install a dishwasher” fairly early in the description.
  • For each video, when you submit your sitemap you will submit a thumbnail image to Google. This tells them what still image to show in the search results. Be sure to consider an image which you think may be compelling for users to click on as this will increase your click-through rate.
  • Make sure to submit a video sitemap to Google. There are video sitemap generation tools available.
    When you place video on your site, put it on a page which is also well optimized for your keywords (meta title, description, keywords, body content, etc). Click here to see some tips from the SEO experts at Blue Fly Web Marketing. Then try getting a few strong links into that page to get noticed by Google.
  • If you want people to watch the video on your site, we generally think you should host the video through a video hosting company. Look into good video hosting companies like Wistia. If you host on YouTube, there are advantages, but when people click on your video from the search results, they will in almost all cases go to YouTube instead of to your site.
  • Lastly, consider using a video transcription service. Search engines cannot “read” video- that is why your title and description tags are so important, but they CAN read it if you transcribe it and put the transcription underneath. In addition, your site visitors will appreciate being able to either watch a video or read the transcription as different people have different preferences for processing information.

If you follow these few steps above, we think you are at a nice advantage. Video SEO is fairly new so there is less competition and we think it is a good way to help you stand out in Search Engine Results.

 

Video as a Commodity

Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities.

Gold is a commodity. So is oil. Even time could be considered a commodity but video… a commodity … how do you mean?

First, I am not talking about the common YouTube video of babies, furry animals and craziness caught on camera. I am talking about videos used for business.

Even in this context, obviously video isn’t found in the ground or growing on a tree. However, with the explosive growth of online video over the past several years and the over exposure of poorly produced, uninspired or predictable videos; the perception of video could clearly be seen as “a mass-produced unspecialized product”… with “wide availability” as Merriam-Webster defines a commodity.

Whenever you are thinking about video this needs to be your enemy.

Video should not be a commodity. When approached well, video is a tool specifically designed to do a job. Much like a scalpel or a steak knife. Both cut but don’t hand a surgeon one when he/she calls for the other.

How to uncommoditize your video:

1. Shoot from a certain perspective that is unique. The focus here could be capturing unique images or highlighting uniqueness through what is said. Ideally, you would like to do both.
2. Make sure your video is designed with your audience in mind. Not only should the message speak to them directly but it should be meaningful and hold key takeaway messages that they will remember.
3. Make sure the video is effectively delivered and then tracked (i.e. Google Analytics) that way you can properly make sure it is doing its job.

What has been your greatest video challenge?

What is the Mad Bear Experience?

The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter.

It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience.

Many of our subscribers have the words marketing, advertising, sales and/or public relations in their tittles. These are people who have worked with video before but are perhaps looking for new approaches and technologies to better engage an audience. Other subscribers are business owners who are rethinking their current marketing budgets and considering how video might play a role. There are also hundreds of other people who just want to see what a bunch of video geeks will come up on a monthly basis.
Each issue will have a theme that we will explore in a thoughtful way. This theme will be expanded to our network of experts in supporting areas like SEO (Search Engine Optimization), Social Media and Web Development/Design. These experts will be given a platform to add their 2 cents on the theme to help make this newsletter even more robust.

Ok… so you will also get a simple overview of the past month in the world of Mad Bear Productions — complete with news and snippets from our blog.

In future issues, we will perform product tests that will range from cameras to codecs to delivery platforms. The “Experience” will always be a mix of video and text but the content in the video and text will never be the same because while video and text support each other they serve different purposes.

We hope you enjoy and share the “Mad Bear Experience” with your friends and colleagues!

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