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What do we want? Engagement! When do you want it? NOW! Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service, brand, idea, concept, etc… It’s like a custom-tailored suit. By enabling them to shape the way they consume your content, you can offer a more personal interaction with your brand and get them the most relevant information faster. Plus, you

The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video memorable and moving. On the flipside, a mistaken choice of soundtrack can give the wrong impression about a brand, confuse a message and/or simply leave the story flat. Mad Bear’s Co-founder and creative genius Julian Williams,

By Melea Seward Last month, I moved 3,000 miles across the country. Well, 2,910 miles really, but who’s counting? In February I started researching and in the span of about six weeks, I became a big consumer of products and services I previously had known very little about. As someone who regularly advises businesses and artists on their web marketing, on their grand stories, on their content

Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities. Gold is a commodity. So is oil. Even time could be considered a commodity but video… a commodity … how do you mean? First, I am not talking about the common YouTube video of babies,

The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video innovations in a thoughtful way. We will not dumb it down because we are writing and shooting for an informed audience. Many of our subscribers have