Online Video Return on Investment (ROI)
<p><iframe src="http://app.ustudio.com/embed/DxF10vHXuhrC/U0Vcu7zk6tW9" width="426" height="240" frameborder="0"></iframe></p> <p>Online video is a proven way to draw more eyeballs to a business.</p> <p>More and more studies are showing the proof is in the numbers:…
Video Storytelling Tip #1: People Remember What They Feel
<p>Glenn Zimmerman, President of Mad Bear Productions, provides insight on how to make a message memorable using video.</p> <p><iframe src="http://app.ustudio.com/embed/DTwP8a9Rpe9B/UWWfR3O45Guf" width="426" height="240" frameborder="0"></iframe></p> <p>Do you have any reaction to this…
How Story Works on the Brain to Inspire Action
<p>As a team of passionate storytellers, we felt compelled to share a video we recently came across.</p> <p><iframe src="https://www.youtube.com/embed/DHeqQAKHh3M" width="444" height="250" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p>In this case it is not about…
A New Generation of Car Dealership Video
<p>Car dealership videos don’t need to scream at you or show some guy dressed in a gorilla costume. The videos can tell a story about how a dealership is different,…
So You Have a Great Video…Now What?
<p>By Valerie Paik, TAG Online, Inc.</p> <p>It’s no secret that using video on your website is a good idea, but what is the best way to get videos onto your…
Its Not Just About the Clicks
<p>Hurray … You just got 25,000 views on your video!<br /> Wow that is good stuff!<br /> You are excited!<br /> You are proud!<br /> But now what?</p> <p>Or better…
Making Sure Your Videos are Seen and Watched
<p>We did a test and the results are in…</p> <p>First here is the video. It was featured on Streaming Media Producer (where I am a contributor — click here)</p> <p><iframe…
Getting Traction for Your Video
<p>Two Guest Experts:</p> <p>Peggy Dau is the founder of MAD Perspectives (Yes… another “Mad” company). Her company guides businesses on how to use social media to create an audience and…
Improving Video Management and Distribution
<p>The team at Mad Bear Productions is constantly searching for and testing tools to enhance the engagement and management of our videos. So, here are three new options to consider:</p>…
Branded Online Video Content — The New King?
<p>Advertisers are trending in the direction of branded content. Meaning an online video series is sponsored by or supported by a certain brand. This can range from shows designed for…