Video Authenticity
<p style="text-align: left;">Emotions. Everyone’s got them. There is no doubt about it, emotions drive action. That sentiment is as true in our personal lives as it is in business. When…
Video Strategy Part 2 — Distribution
<p>So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame…
Video Strategy: Part 1 (Content)
<div class="entry-content"> <p>I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So…
Branded Online Video Content — The New King?
<p>Advertisers are trending in the direction of branded content. Meaning an online video series is sponsored by or supported by a certain brand. This can range from shows designed for…