Posts

Thankful for Video

The Holidays are all about connecting. Think about most of your favorite memories. Do most of them involve sitting around the table exchanging stories. You know, pass the potatoes and a good story from the past? Stories really are the glue that hold us together. We are grateful for great stories. They elicit emotion. Influence who we trust. Play on our nostalgia. Now take those concepts and apply them to the marketing landscape. Voila. Dinner is served. What every brand needs is a story. Let’s dig in.

A really great story doesn’t have to be a 6 course meal. In fact, the best stories can communicate the entire character of a brand in less than three minutes (and most of the time much less). That’s just enough to give your audience a taste and keep them wanting more.

To further that. You don’t want to stuff anything down your audience’s throats. Instead of selling a product, brands need to showcase why they’re passionate about their product.  The best stories make us laugh, learn and, if you’re lucky, reaching for seconds.  

The Main Course: The Theme

We love themes.

The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Look beyond the basics to find the “why” behind what your organization does, and market that. If you sell solar panel software, your video message should be focused on saving the earth and the fight against climate change. Don’t sell memberships. Share an experience. We produced this video for the Girl Scouts of West Central Florida. The organization wanted to drive home the point that they do far more than sell cookies. They are raising the next generation of leaders.

Chew on This: Build Video Stories Around Emotion

If the way to a man’s heart is through his stomach. The way to your audience’s attention is through its feelings. From laundry detergent to cars and everything in between, brands are playing on emotions. You’re not selling things. You’re sharing an experience.

This story-based content is everywhere, and you can bet your bottom dollar there’s a reason it’s getting so emotional.

But how do you get started?

Food for Thought: Video-Storytelling Tips

  1. We believe in the rule of threes when it comes to most things. Just like a standard meal: Appetizer, Main Course, Dessert. Stories should have a Beginning, Middle and an End. Storyboards are a great way to visualize the story and they help you identify possible issues before you start filming.
  2. Show, Don’t Tell. Use visuals and sound design to convey messages rather than stating it outright. Think about how angles, colors, audio, and more all work together to create a feeling. The perfect recipe. We produced the piece below as a selling point for the city of Tampa. It has no sound bytes. Just beautiful visuals and a message of adventure.

  3. Short and Sweet. We have all had that appetizer that filled us up. It wasn’t much. But it was just enough to satisfy the appetite. Similarly, videos do not have to be longer to be better. Short stories can be just as compelling AND you have a better chance of keeping your audiences attention. Yum! What’s that over there! Snack-able social videos are the a great way to tee up the bigger dish. Check out the video below which we created for Hu-manity.co. 

Take a minute and digest it all. It’s all great food for thought and certainly will help get you that video you’re grateful for.

Happy Thanksgiving from Team Mad Bear

_______________________________________________________________________

About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

Video Trends for 2018

As we move full speed ahead into 2018, the world of video marketing is not slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating content in the year ahead. From virtual reality and 360 and everything in between, marketers are getting immersive and uber creative with their content.

VR/360 VIDEO MARKETING

Virtual reality and 360 video  really started to gain traction in 2017 with more and more industries recognizing the power of an immersive experience for consumers. In 2018 look for this trend to continue it’s skyrocketing ways. Industries like Education will be spending more on Virtual technology. Travel & Tourism are going to be investing more in 360 and VR, allowing travelers to explore locations before booking vacations.

Between 360 and VR, 360 may have a bit of an edge. Like our videos below, with 360 degree video content, the consumer can control their perspective with a VR headset *or simply with a computer or smartphone screen’s browser control.

 

 

Branded Content

The concept of Branded Content isn’t new. But you are going to see A LOT more of it in the year ahead. Customers generally don’t like to be told, “do this” or “buy this”. They like to make decisions for themselves, and of course, they like to be entertained and told stories. Branded content first and foremost entertains and informs. When done well, branded content hits customers emotionally through humor, passion, drama, and/or intrigue. Branded video content works so well because it doesn’t sell the product, it sells the “concept.” It focuses on the story on the story and the execution of that story instead of the product. Adknowledge wanted to raise awareness about its product at an event without being “selly.” So we created an experience. You can watch it below.

 

Live Streaming

Live streaming will continue its explosive rise in popularity. You could make the argument that  dominated 2017; about 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates. According to Yahoo’s “Tune In To The Live Video Opportunity”  report (albeit from 2016 it’s very relevant), online viewers are drawn to the feeling of excitement, immediacy and connection live streaming offers. The expansion of live streaming to all sectors of business is inevitable and 2018 will see live streaming becoming more commonplace in businesses’ social media marketing campaigns.

The Importance of Video in 2018

In 2018, consumers won’t just want to watch. They’re ready to jump through the screen. It will be fascinating to see where the creative minds in marketing take video in 2018 with the unprecedented combination of new technology and the rapid consumer acceptance of new trends.

If you want 2018 to be the year that your product takes off, you and your team will need to set yourselves apart from the masses of competing products with a new and compelling video marketing strategy that makes your customers want to buy and keeps their attention engaged. While you’re planning your marketing engagement strategy for the year, consider including one or more of these trends into your video creation that are sure to take off in 2018.

_________________________________________________________________________

About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.