Need a star for your next marketing video? Look no further than your company’s own employees. In most cases they are the most qualified when it comes to extracting the DNA of your company. Now, you might be thinking, “Yes, they get our story, but those people can’t act. We want our video to look professional!” Think again. Here are three reasons why “keeping it real” in your videos can be really beneficial.
Employees put an authentic face to your brand Employees are perfect for showing the face and personality of your company. Using employees in videos gives your audience an inside look at the company and its culture, and helps you relate to them on a more personal level. And because the stars of your videos are real employees, a video’s message can feel more genuine. Audiences respond to this sincerity, so these videos can perform better and engage more viewers.
Employees are the boss An organization’s employees are the best people to ask how and why things are done at the company. They live it and breathe it, and hopefully, they love it. So why not put that passion on display? A coworker doesn’t need training. That means less takes. Less takes means less time. Less time means efficiency! Who doesn’t love that. Using actors can come off – well – phony. A real employee’s genuine sense of ownership and pride of what they do cannot be faked and it can help your video convert more viewers.
Employees are the real story Telling a story is one of the most powerful ways to engage and convert audiences. And, while you may think actors are great for telling stories because, well, that’s what actors do, employees… they’re the real, powerful story of your company. They are who you are, what you do, and why you do it. Employees can bring your viewers into your company’s story, help them relate to you on a personal, human level, and guide them through a journey so they want to become your customers.
So there you have it. You might not be able to hire Kevin Spacey for your video, but you have an office full of fully-trained stars.
About the Author: Roshni Hannon
Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.