A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun challenge. Our leading concept involved turning the company’s logo into a mascot (i.e. a person in an animal costume), doing ridiculous things and than recording the
Online video is a proven way to draw more eyeballs to a business. More and more studies are showing the proof is in the numbers: higher website click through rates, longer amount of time engaged with a brand on a webpage and all age groups are watching. Glenn Zimmerman, the President of Video Agency Mad Bear Productions, talks about some of the tangible benefits of online video.
Glenn Zimmerman, President of Mad Bear Productions, provides insight on how to make a message memorable using video. Do you have any reaction to this video?
As a team of passionate storytellers, we felt compelled to share a video we recently came across. In this case it is not about the production value, the editing or anything about the presentation at all (I know coming from us shocking)… it is purely about the information. The video is nearly 6 minutes long (an eternity for most online videos) and yes… we would have presented
Video marketing truly is about to get hotter. No this isn’t one of those pitches about why you should be using video (even though… you should), this is to announce that Mad Bear Productions is opening a new office in Tampa. The office will act as a regional hub to help businesses in Florida and throughout the southeastern section of the U.S. take advantage of
Car dealership videos don’t need to scream at you or show some guy dressed in a gorilla costume. The videos can tell a story about how a dealership is different, showcase the people who work there while also telling you about the cars. Together with the people at Single Throw Internet Marketing, we create and market more than a dozen videos for any dealership. To get a
By Valerie Paik, TAG Online, Inc. It’s no secret that using video on your website is a good idea, but what is the best way to get videos onto your site? The answer is that it depends. On things like: • How many videos you have? • What is the purpose of your videos? • How long are they? • Do you want them all publicly accessible or private? • Is your
Hurray … You just got 25,000 views on your video! Wow that is good stuff! You are excited! You are proud! But now what? Or better yet: what did your achievement get you on the business front? My point here is: how many views a video receives is really only a part of the full story (and sometimes it is a small part). Yes… Video views get the most amount of attention
By Jerry Allocca That’s a question I get asked all the time and unfortunately, there’s no cookie-cutter answer. Every video is different and every audience is unique. Just because you create it, does not mean they will click or share with their friends. But there are some general guidelines you can follow. We recently optimized a video that focused on today’s CONNECTED CULTURE. The video showed how