Round We Go: Virtual Reality/360 Video
<p>This week thousands have flocked to the California desert to attend <a href="https://www.coachella.com/home/">Coachella</a>, while a very different crowd flocked to the desert in Nevada, to gather in Las Vegas for…
Turning Content into Interactive Connectivity
<p>What do we want?</p> <p>Engagement!</p> <p>When do you want it?</p> <p>NOW!</p> <p>Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service,…
How long should my video be?
<p>You’ve probably heard people joke about human beings having a shorter attention span than goldfish, sadly it’s kind of true. If your content doesn’t capture a viewer’s interest in the right amount of time, they’ll…
Video Domination: 5 Tips to Avoid Video Failure in a Video Saturated World
<p><a href="http://observer.com/2016/01/the-death-of-huffpost-live-how-to-fail-at-video/" target="_blank" rel="noopener noreferrer">Huffpost Live is dead</a>. So is <a href="http://www.usatoday.com/story/money/2016/01/13/al-jazeera-america-shut-down/78746490/" target="_blank" rel="noopener noreferrer">Al Jazeera America</a>. The <a href="http://www.nytimes.com/newsgraphics/2015/nytvr/" target="_blank" rel="noopener noreferrer">New York Times</a> is exploring how to use Virtual Reality…
The Power of Music in Video
<p>The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video…
Cause and Effect
<p>Is fall your favorite time of year? Mine, too. But not because of the cooler temperatures and changing leaves. I love fall because it’s a great time of year for…
Keeping it Real
<p>Need a star for your next marketing video? Look no further than your company’s own employees. In most cases they are the most qualified when it comes to extracting the…
The Future of Video Marketing
<p>Predictions are at best an educated guess. I stress educated (think of this as a weather forecast). While we could probably have a full college 101 session about all of…
Back to Basics
<p>“Is the Wi-Fi working?”</p> <p>“Did you change the iTunes password?”</p> <p>“Have you seen my charger?”</p> <p>Sounds like a typical morning in my household. Remember Hooked on Phonics? Yea. My kids,…
Brands We Love
<p>In life we pursue the things we love. It’s no different in business. From time-to-time you’ll see Mad Bear‘s social feeds feature the “brands we love” hashtag because there are…