Entries by Roshni Hannon

Thankful for Video

The Holidays are all about connecting. Think about most of your favorite memories. Do most of them involve sitting around the table exchanging stories. You know, pass the potatoes and a good story from the past? Stories really are the glue that hold us together. We are grateful for great stories. They elicit emotion. Influence […]

Video Authenticity

Emotions. Everyone’s got them. There is no doubt about it, emotions drive action. That sentiment is as true in our personal lives as it is in business. When something conjures up a feeling, you are more invested. Now apply that to video strategy. The best videos are the ones that tell a great story, and […]

What’s Your Story?

There’s an old saying: “If a tree falls in the woods, and no one is there to hear it, does it really make a sound?” Now consider this, if a brand is creating stories that don’t connect with an audience, are those even really considered stories? If you think you’re making an impact, but no […]

Size Matters

Size matters. Now that we have your attention. Let’s clarify. We are talking about video. More specifically, the best video shapes and sizes for different platforms. Let’s start out with the basics. The three most common sizes are: Widescreen (16:9), Square (1:1), and Vertical (9:16). Yes. Vertical. Vertical Video is no longer the black sheep. […]

The Ins and Outs of YouTube: Helpful Tips on Using the Internet’s Largest Video Platform.

Imagine you walk into a restaurant you’ve been dying to try. You’ve read the reviews. Your friends rave about it. You’re starving. Game on. You reach for the menu with palpable excitement, but it’s all over the place. Main courses mixed in with drinks. Appetizers thrown in on the dessert section… this should be simple! All […]