Video Trends for 2018

As we move full speed ahead into 2018, the world of video marketing is not slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating content in the year ahead. From virtual reality and 360 and everything in between, marketers are getting immersive and uber creative with their content.

VR/360 VIDEO MARKETING

Virtual reality and 360 video  really started to gain traction in 2017 with more and more industries recognizing the power of an immersive experience for consumers. In 2018 look for this trend to continue it’s skyrocketing ways. Industries like Education will be spending more on Virtual technology. Travel & Tourism are going to be investing more in 360 and VR, allowing travelers to explore locations before booking vacations.

Between 360 and VR, 360 may have a bit of an edge. Like our videos below, with 360 degree video content, the consumer can control their perspective with a VR headset *or simply with a computer or smartphone screen’s browser control.

 

 

Branded Content

The concept of Branded Content isn’t new. But you are going to see A LOT more of it in the year ahead. Customers generally don’t like to be told, “do this” or “buy this”. They like to make decisions for themselves, and of course, they like to be entertained and told stories. Branded content first and foremost entertains and informs. When done well, branded content hits customers emotionally through humor, passion, drama, and/or intrigue. Branded video content works so well because it doesn’t sell the product, it sells the “concept.” It focuses on the story on the story and the execution of that story instead of the product. Adknowledge wanted to raise awareness about its product at an event without being “selly.” So we created an experience. You can watch it below.

 

Live Streaming

Live streaming will continue its explosive rise in popularity. You could make the argument that  dominated 2017; about 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates. According to Yahoo’s “Tune In To The Live Video Opportunity”  report (albeit from 2016 it’s very relevant), online viewers are drawn to the feeling of excitement, immediacy and connection live streaming offers. The expansion of live streaming to all sectors of business is inevitable and 2018 will see live streaming becoming more commonplace in businesses’ social media marketing campaigns.

The Importance of Video in 2018

In 2018, consumers won’t just want to watch. They’re ready to jump through the screen. It will be fascinating to see where the creative minds in marketing take video in 2018 with the unprecedented combination of new technology and the rapid consumer acceptance of new trends.

If you want 2018 to be the year that your product takes off, you and your team will need to set yourselves apart from the masses of competing products with a new and compelling video marketing strategy that makes your customers want to buy and keeps their attention engaged. While you’re planning your marketing engagement strategy for the year, consider including one or more of these trends into your video creation that are sure to take off in 2018.

_________________________________________________________________________

About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

 

RIP Warren Miller: From a Skier and Storyteller

When I first heard Warren Miller died, I wanted to go skiing. It seemed appropriate.

My friend and  colleague Julian Williams, a non-skier, was the one who broke the new to me (see his blog on Warren Miller here). But Julian (like myself), is and always will be mesmerized by someone with passion and vision. It is only now in hindsight that I recognize the ways Warren Miller helped influence a good portion of my boyhood life…. Through his quest to share beautiful images of something he loved with all his heart.

My exposure to Warren’s work began when I was in my early teens. By then a decent skier but no where up to the majesty of what Warren brought to the screen.

I even saw him narrate one of his amazing films at a theater in Hartford, CT in person — I had seen his other movies and they inspired me to dream. The imagery was magical … like a large drug trip for the ski and snow addict. And his voice, brought me on a story. At times, laughing and at other times speechless with awe at what he created. The skiers in his movies became my heroes. Scott Schmidt was my favorite, with his leaps off of inconceivably high cliffs. And somehow… he’d not only survive… but ski out of the ridiculous landing.

Berkshire East, Massachusetts — Late 1980’s – does anyone do a daffy anymore?

Tuckerman Ravine, New Hampshire – Late 1980’s – Steep! Don’t lean back.

Tuckerman Ravine, New Hampshire – Late 1980’s – I remember those turns like yesterday. Pure Joy!

Doing My Best Scott Schmidt Impression in my mid-teens.
Killington, Vt – lower Cascade — late 1980’s

So now I sit in my home in Florida, miles away from the snow and cold weather, dreaming of my next big snowy adventure, where I will once again go on that spiritual journey for the perfect turn … on the perfect mountain… on the perfect day.

The addiction that I shared with Warren Miller still runs deep. I have even shared it with my kids. Now they look for big air and perfect snow… and every image I capture on a camera or in my mind of them … Warren Miller truly is there … for he helped me dream it well before I could actually do it!

Mad River Glen, VT – Fall Line with my son.

Mad River Glen, VT — top of Catamount with my son.

Ski Sundown, CT — My daughter gets air.

Ski Sundown, CT — My son gets some air.

Killington, VT – top of Cascade with my wife and kids.

Mad River Glen, VT — the old single chairlift at the best mountain in America!

 

____________________________________________________________________________

About the Author: Glenn Zimmerman

Glenn has what is best described as “Superhero Syndrome.” His affliction began as a child and has progressed with age.

He got into extreme skiing and extreme sports before they were a thing because every superhero should try flying at least once.

While at Boston University, it was his desire to save the day that brought him to Post- Soviet Russia where he explored the emerging homeless population.

His Syndrome brought him to journalism school at Syracuse University to get his MS in Mass Communications. He later became an award winning reporter with the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBC- TV).

And, it was the reason he formed the video agency Mad Bear Productions.

With Mad Bear, he harnesses the power of story to help business, non-profits and events engage with their target audience. Video is his tool and he wields it mightily.

Glenn is a sought after speaker on video engagement and mass media.

It is all part of his quest to help save the day, one story at a time.

RIP Warren Miller: Admiration from a Non-Skier

RIP Warren Miller.  If you are unfamiliar with the name, for the better part of 60 years Warren Miller was a prolific peddler of snow and skiing with more joie de vivre than Larry Flint peddling pornography.

Following his release from the army in 1946 Miller set up as a film making ski bum in Sun Valley Idaho, living in a teardrop trailer in the resort parking lot. From 1949 into the new millennium,  he produced one feature length film a year about skiing. He would rent out local theaters in ski towns, often on borrowed cash, and charge admission to that year’s film.
But to say Miller made films about skiing is like saying Ruben painted fat women. Much like the iconic surf movie “Endless Summer”, Miller creates fantasies for fanatic skiers and punters who might never have seen snow in their life.  His other worldly images of skiers carving impossibly sexy curves into virgin slopes at 12,000 feet are complemented by his own droll narration, and musical accompaniment that is singularly definitive of the times in which these films were made.
Miller’s voice brings the terrific writing and storytelling to his productions. It is equal measure poetic as it is unabashedly cornball, and always undercut with a dry wry sense of humor.  On some hand gliders he encountered:
“We wanted to include some more shots of hand gliders but they kept dying.”
On tiny ski town Elko, Nevada. “Everyone in Elko wears pointed cowboy boots, I later learned this was so you could reach the cockroaches in the corners of your hotel room.”
By the 80’s Miller was already a legend in the ski world. He mesmerized loyal enthusiasts and casual viewers alike with bronzed figures, clad in futuristic multicolored ski suits, cavorting down faraway mountains, all goggles and golden hair backlit by the sun, splashes of color bouncing through waist deep snow.
Miller had a huge hand in popularizing back country and heli skiing, introducing his audiences to never before filmed snowscapes and the underground culture of extreme skiing and later snowboarding.  Every film was a carefree expedition into a new frozen wonderland with a group of good looking, care free daredevils.
From Aspen to Zermatt, from Mammoth to Morzine, for 50 years Miller documented the changes in the sport, from stiff long wooden ski’s with primitive bindings, to todays skis that spoil their wearers with space age materials and geometric precision for all kinds of terrain.  He embraced new styles and stars. He brought Freestyle skiing, snowboarding, and extreme everything to the masses. One could argue that Warren Miller was the key contributor in bringing extreme sports to the position they occupy in mainstream culture today.
Do yourself a solid and find some of Warren Miller’s classics.  It doesn’t matter if you live to ski, or like me, don’t ski at all.  Its a bit like watching animal planet, spectacular pictures, tried and true storylines, but the skiers are the animals.


____________________________________________________________

About Julian Williams:

As Director of Photography and co-founder of Mad Bear Productions, all things visual pass before Julian’s creative and experienced eyes. He has been capturing the story as it happens from behind the lens for more than fifteen years.

Julian’s ability to find the extraordinary in the seemingly mundane is his gift. As both a cameraman and editor, Julian understands the importance of shooting the right material the first time. With a developed love for telling stories and a deep appreciation for being allowed inside the worlds of thousands of people, Julian loves shooting every kind of story.

From Shuttle launches at Cape Canaveral, natural disasters, historic elections, Super Bowls, The Olympics, a World Cup to the recent royal wedding; Julian brings his global experience and understanding for the latest technologies and trends to Mad Bear’s clientele.