Close
Type at least 1 character to search
Back to top

December 2015

The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video memorable and moving. On the flipside, a mistaken choice of soundtrack can give the wrong impression about a brand, confuse a message and/or simply leave the story flat. Mad Bear’s Co-founder and creative genius Julian Williams,