Posts

The Gift of Video. It’s the Gift That Keeps on Giving.

Some of the best stories and memories are created during the holidays. So it’s only fitting that our Team of Storytellers take a moment to reflect on all the ways in which life has been particularly kind to us. We love giving the gift of video.

It is 100% the gift that keeps on giving. Read on… and you might just agree!

Video Boosts Conversions and Sales

First things first. We love using videos to help businesses make some serious money. And who isn’t thankful for that? Research shows that nearly 75% of users who watched an explainer-video about a product ended up buying it. Not only that, but video shows great ROI,  video builds trust, it’s mobile friendly and it’s engaging. So what are you waiting for!  In the video below Mad Bear’s CEO, Glenn Zimmerman, tells us exactly how thankful video can make all of us.

Immersive Experiences

If you’ve experienced virtual reality and/or 360 video then you already know why we are thankful for them. Virtual reality and 360 technology have changed the meaning of experiential.  It’s not just about travel anymore. Virtual reality and 360 video can and have become the tickets to success for businesses and education. Let’s face it. It’s all about the experience and it doesn’t get much better than an immersive one. You can experience our recent VR project with Busch Gardens of Tampa Bay and Visit Tampa Bay. It was recently picked up by VeeR, a Global Virtual Reality platform, and the video earned the most views for the month of October on the entire platform.

Interactivity and Connection

We’re thankful for the emotional and interactive nature of video. It’s not just about consumption. Think about it more often than not, you’re conferencing, FaceTime-ing, or reacting in real-time to a live video feed. We are all so much more connected. Any time you’re able to make a connection that’s a great thing. These trends then amount to converting viewers from passive consumers, to active participants. Videos prompt people to take action.

Emotion

Video has the power to engage and delight viewers like no other medium. It can put a smile on your face, or a tear in your eye. We are thankful for the ability to touch emotions in our viewers. People remember what they feel. Our Team takes pride in that. We know that an emotional response to a video makes you memorable. And when you’re memorable you’re successful. See and just like that- now you are thankful too. We recently produced a longer-form video for Habitat for Humanity that strikes a range of emotions. Check it out below.

Anticipation

What is better than the thrill of the unknown? Video has progressed so far in such a short amount of time. It’s changing at every step of the production process. At Mad Bear Productions we’re thankful for the idea and promise of what might come next as it’s an opportunity to better tell YOUR story. From our Team to yours, have a very safe and happy Holiday season!

_________________________________________________________________________

About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.


Virtual Reality Success for Business

Seldom has the road to fame and fortune been so well paved as it is for those businesses that will drive the VR revolution. The signs are all there. The direction is clear. A wealth of virtual reality induced business opportunities lie just ahead,

And there really are few limits. From gaming to healthcare to business meetings and beyond, virtual reality stands poised to touch every area of our lives. Let us take a look at 5 sectors that could really use VR to launch themselves into greatness.

1. Education

It doesn’t take a futurist to understand how virtual reality could transform education. From K-12 to university level and right on to continued education, there is no sector of education that cannot benefit from VR technology.

A virtual reality classroom would allow kids to fly through space to witness the formation of stars, shrink down to inspect the workings of the human body up close, and do everything in between. These are just two examples of what virtual reality in the classroom can do. Let’s be real. Learning about the Colosseum virtually, like Unimersiv has done beautifully, is likely to make more of an impression on any teenager.

The reason educational institutions will ultimately adopt VR solutions is because they will improve learning. Evidence suggests that VR-aided education increases attention by 92% and test scores by 35%. This translates into a higher quality education for students and a higher attraction rate for schools.

2. Events

Virtual reality is writing its own ticket as the new way to enjoy events. Sports, musical performances, news events, and even theater productions are being added to the list of content now available through streaming VR. Live or recorded it does not matter.

The market is diverse and any event can be streamed in VR. Businesses can monetize this through online ticket sales, sponsorships, advertising or brand building. The VR experience will bring event goers around the world without the need to leave their homes.

Here is more about the technology we use. The amazing Nokia OZO!

3. Real Estate

Those days and hours spent being carted around by your realtor could be far more focused and productive if you could walk through a property before an actual site visit.Yes, you have probably seen 360 Virtual Tours on many realtor sites, however, those images are static pictures. Imagine how much more compelling the experience would be if it felt like you were actually walking through the property?

Imagine if there was a way to walk through the property without ever leaving your desk, just think of all the great things you might accomplish with all that extra time.  For the realtor, it increases the possibility of a sale, being able to show the site to more people in more places, and to allow them to focus on more serious buyers.

The buyer is happy, the seller is happy, the realtor is very happy. Everybody wins!

Not sure you see it? Read more about the applications here.

4. Healthcare

Healthcare professionals require a vast amount of professional experience and skill, especially if they are in surgical or trauma-related sectors.

In most cases, acquiring real world experience on-the-job simply isn’t feasible, as every decision could mean the difference between life and death. With virtual reality, medical professionals are able to explore every procedure and learn how to care for patients without any risk involved. They can also participate in realistic tutorials that allow them to interact with the objects.

In essence, Virtual Reality training provides healthcare professionals with the hands-on online training they need to provide the best quality of care for their patients. This also translates into lower liability insurance costs and fewer cases of malpractice and negligence.

And this is only on the training side of things, the patient side of VR can even go well beyond what Google tried to do with Google Glass several years ago.

 

5. Hospitality / Tourism 

How many of us have used Google Earth and/or Google Maps to explore foreign destinations? Pretty cool, huh? Enter Virtual Reality. VR takes exploration to a whole new immersive level by allowing us to walk around in faraway destinations.

Travel agents can take a tour of accommodations to determine if they are recommendation-worthy, or go on an hour-long cruise around the Mediterranean before they book the real thing for their clients. Or families can check out an area’s tourist attractions before they decide where they want to go.

Visit Tampa Bay 360/VR — Behind the Scenes from Mad Bear Productions on Vimeo.

Keep in mind that these are just a few industries that can benefit from Virtual Reality training. Because of its versatility, VR technology can be used in (wait for it…) virtually every niche. If you have a question about virtual reality, reach out!

_____________________________________________________________________________

About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.
IMG_9991