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The Holidays are all about connecting. Think about most of your favorite memories. Do most of them involve sitting around the table exchanging stories. You know, pass the potatoes and a good story from the past? Stories really are the glue that hold us together. We are grateful for great stories. They elicit emotion. Influence who we trust. Play on our nostalgia. Now take those

Emotions. Everyone's got them. There is no doubt about it, emotions drive action. That sentiment is as true in our personal lives as it is in business. When something conjures up a feeling, you are more invested. Now apply that to video strategy. The best videos are the ones that tell a great story, and a great story is one that authentically appeals to your

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. You could argue that getting a deal done without trust is next to impossible. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an

So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame to roll in. You wait some more. Unfortunately, each time you obsessively check, your view count wasn’t nearly as impressive as you’d hoped and no one is sharing it. Don’t stress! After you’ve spent time, energy, and

I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end

Not too long ago I pulled off the impossible. A surprise party. Months and months of covert planning, secret phone calls and shady behavior all came together for one purpose: A Reaction. It was priceless. Watching raw emotion and excitement unravel as a result of something you had a hand in, is in a word: AWESOME. I’ll remember that moment always.   I get the same feeling when I sit in an audience

By Melea Seward Last month, I moved 3,000 miles across the country. Well, 2,910 miles really, but who’s counting? In February I started researching and in the span of about six weeks, I became a big consumer of products and services I previously had known very little about. As someone who regularly advises businesses and artists on their web marketing, on their grand stories, on their content