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online video marketing Tag

I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to be complicated, but it has to work for YOU. We get into conversations with marketers all the time about their video and they usually start and end

What do we want? Engagement! When do you want it? NOW! Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service, brand, idea, concept, etc… It’s like a custom-tailored suit. By enabling them to shape the way they consume your content, you can offer a more personal interaction with your brand and get them the most relevant information faster. Plus, you

5 Tips from a Web Developer About How and Where to Find Your Video Audience Great content drives social media and SEO success, and great video content performs very well both in social media settings and for SEO purposes. But one person’s trash is another’s treasure, so be sure your video content fits your audience. That means knowing your audience and knowing where to find them. Here

“Simple Quality Ingredients” was the title of a slide I prepared for a recent presentation about Online Video Marketing… so here is the backstory. Several years ago, I went to a restaurant that promised at most 5 ingredients in every dish. The promise came with an important caveat …. each ingredient was quality. Fresh hand picked basil, fresh homemade mozzarella imported from Italy… you get the