The Power of Culture Videos
<p>Company culture is so many things. It’s your work environment, company mission, value, ethics, expectations, and goals. A Culture video is all about highlighting that good stuff for prospects, customers, and…
Video Strategy Part 2 — Distribution
<p>So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame…
LinkedIn Video Ads: Pros and Cons
<p>The Mad Bear team recently did a test.</p> <p>We wanted to see if LinkedIn‘s new Video Ads platform would outperform LinkedIn’s standard ads (i.e. the ones that use a combination…