Thankful for Video

Some of the best stories are told around the dinner table. So with Thanksgiving upon us, it’s only fitting that our Team of Storytellers take a moment to reflect on all the ways in which life has been particularly kind to us.

Mad Bear Productions is thankful for so many things: our dynamic clients and their stories, our awesome Team, and ever-evolving technology. But, we are ultimately thankful for video. It might seem a bit abstract – but once you read our reasons why, you might just agree!

Video Boosts Conversions and Sales

First things first. We love using videos to help businesses make some serious money. And who isn’t thankful for that? Research shows that nearly 75% of users who watched an explainer-video about a product ended up buying it. Not only that, but video shows great ROI,  video builds trust, it’s mobile friendly and it’s engaging. So what are you waiting for!  In the video below Mad Bear’s CEO, Glenn Zimmerman, tells us exactly how thankful video can make all of us.

Immersive Experiences

If you’ve experienced virtual reality and/or 360 video then you already know why we are thankful for them. Virtual reality and 360 technology have changed the meaning of experiential.  It’s not just about travel anymore. Virtual reality and 360 video can and have become the tickets to success for businesses and education. Let’s face it. It’s all about the experience and it doesn’t get much better than an immersive one. You can experience our recent VR project with Busch Gardens of Tampa Bay and Visit Tampa Bay. It was recently picked up by VeeR, a Global Virtual Reality platform, and the video earned the most views for the month of October on the entire platform.

Interactivity and Connection

We’re thankful for the emotional and interactive nature of video. It’s not just about consumption. Think about it more often than not, you’re conferencing, FaceTime-ing, or reacting in real-time to a live video feed. We are all so much more connected. Any time you’re able to make a connection that’s a great thing. These trends then amount to converting viewers from passive consumers, to active participants. Videos prompt people to take action.

Emotion

Video has the power to engage and delight viewers like no other medium. It can put a smile on your face, or a tear in your eye. We are thankful for the ability to touch emotions in our viewers. People remember what they feel. Our Team takes pride in that. We know that an emotional response to a video makes you memorable. And when you’re memorable you’re successful. See and just like that- now you are thankful too. We recently produced a longer-form video for Habitat for Humanity that strikes a range of emotions. Check it out below.

Anticipation

What is better than the thrill of the unknown? Video has progressed so far in such a short amount of time. It’s changing at every step of the production process. At Mad Bear Productions we’re thankful for the idea and promise of what might come next as it’s an opportunity to better tell YOUR story. From our Team to yours, have a very Happy Thanksgiving!

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.


The Power of the Preview

They can be the source of angst, excitement, irritation or joy. In no more than two minutes, previews have the ability to make us feel an array of emotions. Video marketers  can learn a lot from a preview.

We are going to use the “Game of Thrones” as an example because our Team at Mad Bear is a big fan. The season trailers are fantastic. Sometimes – as is often the case with movie trailers- the preview is sometimes much better than the show/movie itself.  What do you mean we have to wait a year???

There is big money invested in network television and movies. Much of the success of series or a film, hinges on the handful of 1 to 2- minute movie trailers that promote them. Whenever an industry pours millions into making brief video snapshots as entertaining and persuasive as possible, we’re interested, and we think you should be too.

With that said, here are 3 things we can all learn from previews and trailers.

Make them Feel Something! Maybe its excitement, longing, sadness, desire, camaraderie – what ever it is that drives your point home — make it happen in your video. Figure out how to break down your brand narrative into a mini-story. Are you saving the world by saving customers’ time or money? Are you skyrocketing end-users to career-stardom because of how good they’ll look after buying from you? Or do you want them to feel a thrill so great that they’ll have to go and experience it for themselves? (like in the video below) Our Behind the Scenes Virtual Reality shoot gives viewers just enough of a taste of what they could go and experience for themselves to encourage them to try this new technology. Regardless if they’ve never tried VR before or if they are comfortable in a 360 world, they will be inclined to explore.

Hook ’em! Good trailers don’t open with a whimper—they start with a growl. Suspense-filled music, fog, a curious piece of dialog to spark curiosity. Do the same with your marketing videos, and do it fast. Because unlike a movie theater, marketing videos do NOT have a captive audience. If  your goal is to increase membership to an organization, think about your audience and the type of pace that appeals to them. For the the video below, our Team created a quick sizzle reel for the American Marketing Association of Tampa Bay. So we went with fast-paced and energizing.

Create Anticipation! The goal is to have viewers take action after they watch your video. A trailer hasn’t done its job if you don’t want to actually see the movie afterward. Your marketing video should similarly leave out the best part while hinting at the grand finale. Our goal in the video below was to remind families to sign up for camp and if your daughter has never been to a Girl Scout camp… the video implies “she is missing out”. You could even take it a step further and instead of waiting for your viewer to hopefully buy from you later on, capitalize with a CTA or lead form within the video itself. Any viewer who has made it that far is clearly qualified and interested and it’s time to move them forward in the epic drama of their customer journey!

Marketing lessons are everywhere. Video trailers are all about giving the audience a brief introduction to the ‘product.’ They rely on being short, relevant and engaging. And they combine voice, movement, sound and design to create an audio-visual experience which, if executed correctly, leave the viewer absolutely needing to find out more. Sounds familiar, huh?

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

The Human Spirit: Stronger Than Any Storm

Often life passes quickly. One day becomes another and we notice very little about individual moments. Many times when something happens we take pause. We hear about a school shooting, a plane crash or a beloved actor passing. We have little to do but watch through a lens, like it’s a production being played out on the big stage, and the tragedy unfolds before us. Then it’s over. The curtain falls and we go back to our everyday lives.

Then all of a sudden one day YOU’RE on the stage. It’s in these moments that we find out who we really are. Many of experienced this recently, with Hurricanes Harvey and Irma. I wanted to share my personal story.

I always find that in moments of chaos time slows down just enough for me to be able to contemplate things in a way I don’t normally have the time for. Sounds strange, but it’s true. What I learned and what I hope you take away from my story is that through tragedy there is true bonding, a need to feel connected; Even if only for a moment.

Most of the country watched, as a very angry and powerful Irma swirled around in the Atlantic. The hurricane dominated all conversations whether you were at the grocery store, gym or just getting gas. Strangers felt the need to say something about it to me. I didn’t mind, made me feel like it was us verses Irma.

Mad Bear CEO, Glenn Zimmerman, helping his neighbors prep for Irma

Once the storm’s path became ominous for all of Florida, like everyone else we knew, we stocked up and took refuge in our Tampa house. Neighbors all out and about helping each other put up crazy hurricane shutters that made it look like we were preparing for the purge. We had offers for help from people we hardly knew. Irma brought out the best in many of us.

It Takes a Village! Communities coming together to help keep one another safe

We decided to ride out the storm. But, overnight everything changed. At 5’oclock in the morning we were awakened to our doorbell. It was our neighbor with whom we have never spoken. He told us they were evacuating with their two young children and that we were welcome to go with them. They have an RV. You see, Irma moved her path directly over Tampa. So, thanks to this neighbor with whom we now have a forever bond in the wee hours of September 9th, my husband, my two kids and our French Bulldog (Chewbacca) piled into our car with only our essentials and decided to evacuate. It’s crazy to how you are able to spring into action when push comes to shove. My husband and I were both overcome with gratitude to the neighbor we barely knew. It was like he became family in a split second; Funny how a hurricane can do that.

Time to go! September 9th, 2017 Escaping Hurricane Irma

Unsure of where exactly we were headed, because quite frankly Irma wasn’t sure where she was headed. We thought Jacksonville was far enough away and it’s where my Mom and Dad live. Perfect. The drive was smooth. We even got gas and donuts! So far, Hannons:1 Irma: None. As we arrived in Jacksonville I felt my anxiety lift away. My children would be safe. I am a good, smart parent. I actually felt a bit smug. We continued to keep an eye on Irma and urgently invited friends to leave Tampa. No one accepted the offer. Thank God.

As I tucked the kids into bed on Sunday night, September 10th, I reassured them that everything was ok. Jacksonville was safe and we are praying for everyone in Tampa. No one knew what the morning would bring.

Water 2 feet deep and rising fast. September 11th, 2017

What ensued in the hours of the next morning is nothing short of a nightmare; At least for me and my family. What was already a night of uneasy sleep because we could hear howling wind and pounding rain. All I could think was, “everyone said Jacksonville would be ok, but this doesn’t sound good.” It wasn’t good. The power went out overnight. At 6’clock in the morning my Dad and I started making rounds in the house. They live near the St. John’s River. But, on this particular morning, they lived IN the St. John’s River. It took our eyes moments to adjust to what we were seeing. Water was gushing into the house from the back. It’s true what they say everything does start to move in slow motion. My son was awake and started to ask way too many questions. He was scared. It was becoming clear that if we didn’t leave soon we would be trapped and we might become a lead story somewhere. The water was rising quickly in the front and there was no way to get our cars out of the garage. The brain goes into survival mode. Throw what you need in one bag. Walk through this flood water and get OUT. We could see neighbors slowly peering out and their expressions of disbelief mimicking ours.

My 6-year-old daughter looking on in disbelief at her Grandparent’s flooded neighborhood

With the help of neighbors and friends, we made it through the flood waters to safety. Everyone is alive and my kids indeed will have a story to tell. But I will say through all the feelings, the fear of harm coming to someone I love, the sadness of my immigrant parent’s losing their dream home, the guilt that I lead my family into harm’s way, the overriding feeling was shock in people’s willingness to help us. There is something about tragedy, hardship and chaos that truly bonds people. People are good. They want to connect. They want to help. It makes them feel good. It brings me a lot of hope and sheds a lot of light on some of the darkest moments. The light continues to shine as I receive updates on all the help my parents are receiving as they try to build their life again. There you have it. Tragedy, not even Irma, can dampen the human spirit.

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

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In Video We Trust for Sales

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. You could argue that getting a deal done without trust is next to impossible. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an expert in your field, they will not buy from you. Period.

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales funnel is more important than ever. Spammy tactics can kill your credibility and it is nearly impossible to recover from that first impression. The bottom line here is this: modern buyers have higher expectations of the customer experience – they want salespeople to focus on adding value and being helpful.

Leveraging video in your sales process is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers and prospects.

Like any relationship you have to start slow.  With a prospect, as opposed to a repeat customer, perhaps you start with social. Maybe connecting on LinkedIn, liking some content and commenting on things. And then your next step, rather than sending an email, imagine the impression a personalized video would make? It would be memorable. And that’s what you want.

Experienced buyers can smell insincerity from their inbox. That’s why our Team often recommends using real employees and no script in order to build that trust.

We call this process “back scripting” because you are really editing back to a script. When done right, you will have multiple ways of creating the “script” however with real, sincere and genuine reactions vs. canned and robotic communications.

You may be thinking: “My buyers are old-school – sending them videos will freak them out or make them feel uncomfortable. This medium won’t resonate with them.” Trust us – if you focus on being thoughtful, adding value and going the extra mile to personalize your content, the responses will be overwhelmingly positive no matter who your buyer is.

Have questions on anything we’ve shared above? Please share in the comments – we’d love to hear your feedback.

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means “light” and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we’re not sure what she is running from (perhaps her two young kids) we know she’s covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

IMG_9991